about us

Sylvia Rosario

Founder, CEO

With over 15 years of experience in sales, go-to-market leadership, business development, and customer success, I’ve consistently built high-performing sales teams, optimized processes, and developed impactful strategies across diverse industries. My expertise lies in driving revenue growth, crafting scalable customer acquisition plans, and leveraging data-driven insights to deliver measurable results.

OUR MISSION

success

I started Strategy 101 to address the lack of tailored support available to start-ups and SMBs. My approach begins by understanding where business owners are in their journey and crafting actionable plans that solve real challenges. With over 15 years of experience, I help free up time for leaders to focus on growing their business and serving customers. As a trusted partner, I offer honest guidance and unwavering support, working alongside clients to ensure their success without compromising their vision.

Partnership

failure

I believe in building strong, collaborative partnerships. From the very start, our work together will be rooted in open communication, mutual trust, and a shared commitment to your business’s success. I’m here to provide the expertise and strategic insights that align with your goals, while you bring the vision and passion for your business. Together, we’ll create a tailored plan that empowers you to make informed decisions, overcome challenges, and accelerate growth. This partnership is about more than just advice—it’s about working side by side to achieve results that truly matter.